Spikes Asia

A Meme Gallery

TENCENT TECHNOLOGY, Beijing / TENCENT / 2018

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Background

There are about 17 million general learning disableds in China. And due to the lack of social interaction, they are often neglected and forgotten. We’d like to leverage the power of internet, to bring equality to this community, help them voice their identity, and support their charitable foundation to raise 15 million RMB worth of philanthropic funds.

Execution

We decide to push the HTML5 page to all the Tencent staffs during the Charity Week. With an affordable amount of donation and simple user experience – purchased the artworks created by the general learning disables, users get to have interaction with this special group. Instant responses are generated through the social platform, which resulted in a growing Internet gallery, and multiple donations from one user.

Similar Campaigns

12 items

Find That Thing

GOOGLE, Mountain view

Find That Thing

2023, GOOGLE

(opens in a new tab)