Scotties facial tissues are Canada’s most popular facial tissue (yes, bigger than Kleenex). For a few years now, they have been running a campaign called the Tissue For Any Issue.

In the Fall of 2016, there was one issue that was on everyone’s mind in Canada – the American election. (Canada shares an almost 4,000 kilometre border with the US, so what happens in the US has enormous implications for Canada).

So to show demonstrate that Scotties was the tissue for any issue, we created an outdoor board that spoke to no matter what happened – tears of joy if Hillary Clinton won, and tears of sadness if Donald Trump won - Scotties had Canadian’s backs.

Alas, they were tears of sadness.