Cannes Lions

A Touch of History

JUNG VON MATT/LIMMAT, Zurich / SAMSUNG / 2018

Presentation Image
Demo Film
Presentation Image

Overview

Entries

Credits

Overview

Description

The app «A touch of history» turns your smartphone into the interface of historical figures. You’ll be able to swipe and interact through the imagined phones of Mexican painter Frida Kahlo, German scientist Albert Ein-stein, Italian discoverer Marco Polo or Swiss Industrialist Alfred Escher and therefore discover their history.

Execution

Within the app, you can dive into the smartphone of four characters: Albert Einstein, Frida Kahlo, Marco Polo and Alfred Escher. You can admire pictures in the gallery, read how they interact with friends and colleagues in their chats and social media profiles, listen to their playlists. The valuable effect comes in with the gamification. To unlock more content, every player needs to answer security questions about the character. The answers to the questions are spread throughout the smartphone. Through this treasure hunt, users start to learn about history in a much broader sense and in an innovative and playful way. The app was developed in collaboration with the University of teacher education in Zug, Switzerland and it’s entertaining content is completely based extensive historical data.

Outcome

The result is the best a brand can achieve: The app is now an official part of the curriculum. It is being expand-ed to include further subjects, reinforcing Samsung’s commitment to education over the long term. And thou-sands of students experience knowledge in a new way.

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