Cannes Lions

ABSOLUT ELYX

LEW'LARA\TBWA, Sao Paulo / PERNOD RICARD / 2012

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Overview

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Credits

Overview

Description

Absolut is launching a new product: Absolut Elyx, an ultra-premium vodka, handcrafted by Absolut master distiller who spent years developing a formula for the perfect vodka. The brief asked the agency to create a brand identity, including visuals and brand speech, to reflect this so brilliantly handcrafted product.

Execution

We made the choice of showing the master distiller and illustrating his work process in a way it looked mysterious and glamorous.

Outcome

The sales are above expected, and a lot of blogs, websites and luxury magazines are talking about it.

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