Cannes Lions
CHE*CHE, Berlin / PERNOD RICARD / 2011
Overview
Entries
Credits
Execution
The challenge was to develop a space that could cater to a multitude of different artistic purposes; to create outstanding events and relevant content that is promoted in a unique and appropriate way, establishing MADE as a limelight for creativity.
Outcome
MADE was born as a platform devoted to the formula of creative clashes.This became the rationale for everything, from the development of the space by 12 very different creatives, to the diverse Artists, participating in the projects. It is reflected in all communication, and even resulted in the creation of a unique new media channel. Lastly all activities are collected under this theme on the made-blog, making it a source of inspiration to the international art scene.
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