Absolut depicts the specific flair of two Berlin boroughs in giant 3D installations which celebrate the people living there: ‘Friedrichshain’ is home to Berlin’s famous music and DJ scene. Hence ABSOLUT FRIEDRICHSHAIN is a giant retro-style record player, featuring a pick up in the shape of the bottle.

As it was Absolut´s priority-objective on this project to focus purely on refreshing image and driving awareness in Berlin, Absolut never aimed for purely financial objectives. Generally cost figures as a matter of fact cannot be stated anyway. Please also note, the official brandtracking by ResearchInternational has only recently been conducted (02/ 2004). Therefore valid tracking results won´t be accessible before end of May 2004.