Cannes Lions
GREAT WORKS, Stockholm / ABSOLUT VODKA / 2008
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Following the work ABSOLUT's been doing within the spheres of art, fashion and music, the brand this time decided to explore the intersection between art and cutting edge technology.
To explore what it would be like if machines were creative just like us, ABSOLUT invited Dan Paluska and Jeff Lieberman, from the prestigious science and technology institute MIT, and the Swedish team, 'Teenage Engineering', to create one creative machine each.
For the first time ever, website visitors are invited to interact with the machines, which are situated in gallery spaces in Stockholm and New York, right from their web browsers.Judges: Please Watch it in Firefox
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