Cannes Lions

One Night

THE ABSOLUT COMPANY, Stockholm / ABSOLUT VODKA / 2018

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The film begins in total darkness; the void before the universe began. Our narrator – Juliette Lewis – tells us “It all started one night… when right out of the darkness…” BOOM. The creation of the universe. The creation of stars and planets. The creation of our planet. And from there, this high-octane journey takes us through the key moments of creativity that shaped our existence and pushed our planet forward, all leading towards another key night. Tonight. This is our ‘to be continued’ moment, when the baton of creativity is handed over to the audience - encouraged by Juliette Lewis’ final invitation, “You can take it from here” - before finally landing on our campaign sign-off, ‘Create a better tomorrow tonight.’

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