Cannes Lions

ABSOLUT VODKA

SPRINGTIME, Stockholm / ABSOLUT VODKA / 2004

Awards:

2 Bronze Cannes Lions
2 Shortlisted Cannes Lions
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Description

Absolut has successfully collaborated with the art and fashion world for many years. Artists and designers have interpreted the bottle and the brand in their on way. With Absolut Threetracks, Absolut establishes (club) music as a new platform for communicating the brand. For the first time we get to hear how absolut sounds. The campaign site can be found at www.absolut.com/threetracks.

Once inside the site, visitors can visually experience and download three tracks by music artists Aril Brikha, Rollercone and Taxi. A huge speaker that, like a friendly UFO hovers over a city, affecting everything and everyone, visualises the arrival of a new creative platform. The experience on the site is like an interactive music video with hotspots where the site visitor can watch the city folks going about their daily business - the higher the volume, the higher the intensity.

The first 500 visitors that manage to find all the city hotspots are rewarded with an exclusive limited CD including a dub mix by Rollercone.

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2022, ABSOLUT VODKA

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