Cannes Lions

ACE COLOR SAFE DETERGENT

LEO BURNETT USA, Chicago / PROCTER & GAMBLE / 2008

Film
Film

Overview

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Credits

Overview

Description

A man wakes up in the middle of the ocean. He's floating on a piece of a plane that was wrecked. He's alone and cold. There's no sign of land around. He sees a piece of luggage floating. He reaches and opens it. He finds a dried shirt and puts it on. After a while he hears the horns of rescue boats and helicopters that are coming to his rescue. Super says: "clothes brighter than ever" Ace Color Safe.

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