Cannes Lions

TIDE DETERGENT

SAATCHI & SAATCHI, New York / PROCTER & GAMBLE / 2001

Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

A Japanese woman and her American husband move to Japan. She knows he misses home. To help ease his transition, she makes sure none of his favorite T-shirts will wear out by using Tide.

Similar Campaigns

12 items

VS PRESSURE

GREY, Tokyo

VS PRESSURE

2022, PROCTER & GAMBLE

(opens in a new tab)