Cannes Lions
THE VIA AGENCY, Portland / UNILEVER / 2013
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It happens at every wedding. The dance floor’s packed, and then suddenly everyone clears the way, forming “the dance circle.” For some this is a welcome chance to show off some sick moves —for others, it’s a nightmare.
But who among us wouldn’t bear a brief moment of humiliation to get our hands on the new Klondike Choco Taco?
In Paul VS. The Dreaded Dance Circle: this is our hero’s “What would you do for a Klondike bar?” moment. Luckily for him, the pain will last only five seconds, but the glory is forever.
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