We created a simple promotional action. Different characters, famous for wearing white clothes, went about the supermarkets pushing karts filled with Ace packs. While people did their shopping, they were surprised by Elvis, The Mummy, a family of judokas, a mother phantom with her baby, a living statue and an angel. A sign showed the promotional offer in front of the kart.

Everybody had lot of fun. Adults and children took pictures and interacted with the characters. A small idea turned into a great business. Sales grew dramatically 600%. Significant word of mouth communication was generated in supermarkets. And everything was accomplished with a very limited budget.