Cannes Lions

ACNE TREATMENT

SHALMOR AVNON AMICHAY/Y&R, Tel Aviv / CLEAREX / 2006

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Overview

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Overview

Outcome

Within 72 hours all 12,000 postcards were snatched up.

Mediline, the product manufacturer, received an unprecedented number of phone calls, in reaction to the ad.This is an outstanding achievement, since acne is usually considered a delicate and intimate subject.Sales increased by 39% in two months!

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