Cannes Lions

ACNE MEDICINE

Y&R INTERACTIVE TEL AVIV / CLEAREX / 2006

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The brief:Convince the target audience that Clearex is the strongest and most efficient solution for acne. The idea:Use the fact that young people squeeze their acne spots as the basis for a creative idea and engaging interactive campaign. Usually acne is an embarrassing problem.

We found an entertaining way of communicating with youngsters: The Internet campaign invites surfers to pop the bubble-wrap - a 'sensorial invitation' to squeeze.

After popping for a while, a headline appeared: "STOP SQUEEZING!"Results: Product sales increased by an unbelievable 39% in two months!!!

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