Cannes Lions

ACNE TREATMENT BRAND

SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / CLEAREX / 2009

Awards:

1 Shortlisted Cannes Lions
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Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Realizing teenagers are top users of social networks; we cooperated with Mekusharim, the largest social network in the country.

We created an application that enabled surfers to enter their friends' profile picture and fill it with pimples.

When the victims saw their pimpled photo they were invited to clean it up the only way possible– by using Clearex!Using the application we launched a competition that its goal was to stay pimple-free for as long as possible!

Outcome

In less than 48 hours the application achieved over 2.7 million exposures and 25,104 active surfers!The buzz was huge and the entire social network now knows Clearex.

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