Cannes Lions

ACURA SOUND REDUCTION

RPA, Santa Monica / ACURA / 2010

Film
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We open on a display of spark plugs sparking. We then cut to displays of other engine parts moving as they would inside the engine. We cut to a wide shot where we see that the entire room is filled with moving engine parts. As the voice-over describes how other manufactures fight noise, we hear the loud drone of the moving parts and distinct sounds of individual pieces. The voice-over goes on to explain how our system works. We see a set of microphones and then speakers. The camera pushes past the speakers into an area containing only a bird in a cage. The engine noise virtually disappears. We then cut to an overhead shot of the room where we hear the bird chirp. Cut to an Acura TSX in the now empty room.

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