Cannes Lions

Ad Manager

RED INTERACTIVE AGENCY, Los Angeles / ? / 2016

Case Film
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Overview

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Credits

OVERVIEW

Description

Ad Manager is the only dynamic creative solution developed by a creative and technology agency, focused exclusively on the creation and delivery of rich digital ads across digital and traditional media. Visually stunning, slick, and impactful creative is crafted by industry-leading designers and strategists. A suite of products is leveraged to deliver ads that are dynamic and personal, making it easy to get the right message to the right audience.

Execution

Once the creative look and functionality of an ad have been defined, Ad Manager brings it to life.

Brands can plug in and quickly adjust a variety of data inputs to their ads – things like API, copy, call-to-action, and the image or video to be shown in the ad. Then, with one click, all of those inputs are sent from Ad Manager to the RED Content Delivery Network for Flash and HTML5 Ads.

All of that data then appears within the shell files, which we can utilize in standard placements on any ad-serving platform, instantly and without any re-trafficking.

Robust analytics then tell brands how their ads are performing, with reporting on everything from impressions and clicks to rollovers, interaction times, video completion, and more. With all of those learnings, Ad Manager then lets brands quickly optimize their campaigns on the fly, for maximum performance.

Outcome

At it’s core, Ad Manager succeeds because of it’s ability to not only help our clients stay nimble by offering superior flexibility, but also because of the tool’s potential for customization. This has translated to some eye opening numbers.

- Ad Manager landed more than 43,000 dynamic digital ads across the web

- By using Ad Manager, our clients were able to save an average of $300,000 per campaign (versus creating each ad iteration individually.)

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