adidas football has always been about the team.

Every team needs diversity in unity – eleven individuals playing as one.

During this key FIFA World Cup year and more than ever before, the team is what adidas will stand for. Every team needs a kit, the outfit that stands for their team.That’s why our fans recognise us, remembering who is inspiring them.Objective:- generating brand and product excitement.- OWN THE “TEAM”.

Target:- 16–24 males, active football lovers.- 16+, general mass.How to say it:-Exciting, Engaging, Celebrating.Where:- Appropriate strategic locations (e.g. retail, online, ATL, etc.).

We brought the story to life in-store. Inspired by Germany’s mythical Eagle, we created an 8-foot tall sculpture out of the jersey, that not only resembled the legendary creature, but told the story of its myth.

The sculpture not only delighted fans of the German team but attracted passers-by. In the end, the team gained a new following and so did the store. Sales of the jersey soared – with a 50% increase.