Cannes Lions
TBWA\GERMANY, Berlin / ADIDAS / 2003
Overview
Entries
Credits
Execution
The creative team, rather than the media team, developed the idea for the billboard. The metro, being the main source of public transport for the target group between school or college and home, was chosen for the media placement. And, to enhance the effect of our advertisement for the Games, the media team identified billboards which were placed exactly next to the official Berlin underground map.
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