The print campaign, which presents the high-class fashion of the luxury label Y-3 in an urban space, should be brought to life in the Internet medium. By users interacting with the styles in this scenery, a product focused brand experience can be created – visually as well as acoustically: space and time play an essential role in the new interactive Y-3 campaign where models walk through a futuristic environment on time delay. The user himself becomes a director and can decide what path the models take and can use a time shifter to stop time (to look at product details for example) or to speed it up. Each model has its own signature sound and users can put together their own sound mix.