Brief: The following ads were created without a script. The idea was to make real prank calls and to improvise the qualities of the energy drink Adrenaline Rush Maracuyá Flavour according to the natural flow of the conversation.The brief asked for an original way to communicate the 5 main attributes of this new energy drink: That it is an energy drink.That it is called Adrenaline Rush.That it is contained in a black can.That its symbol is a Lizard.That its flavour is Maracuya.