Cannes Lions

CRISTAL BEER

OMD, Santiago / CCU / 2004

Awards:

1 Grand Prix Cannes Lions
1 Gold Cannes Lions
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Television: we intervened in the movies pinpointing the exact scenes to insert our product Cristal Beer, imitating in detail its look, in such a way that we became part of the plot, keeping the audience from going away and generating surprise.

These interventions were carried out in the scenes prior to the commercial breaks.

Outcome

We managed to generate talk value about this new way of getting 'inside' a movie plus achieving 25% more rating by being present during the programme itself without generating rejection from the audience. We generated a new business for the channel and the client also decided to go on with the experience transferring it to all the movies being aired by the channel

Similar Campaigns

12 items

Dude With Sign @ The Super Bowl

AB INBEV, New york

Dude With Sign @ The Super Bowl

2021, ABINBEV

(opens in a new tab)