Television: we intervened in the movies pinpointing the exact scenes to insert our product Cristal Beer, imitating in detail its look, in such a way that we became part of the plot, keeping the audience from going away and generating surprise.

These interventions were carried out in the scenes prior to the commercial breaks.

We managed to generate talk value about this new way of getting 'inside' a movie plus achieving 25% more rating by being present during the programme itself without generating rejection from the audience. We generated a new business for the channel and the client also decided to go on with the experience transferring it to all the movies being aired by the channel