Dentsu is the world's top core advertising agency brand. The movement of 60 elevators located in the head office are shown at the top of the pages. These frequently go up and down, made by actual activities of employees, representing dynamism of the company. The Elevators draw a variety of 100 colours every moment, describing its versatile and unique individuality of employees. In fact, the corporate colour varies in 100. The content pages, designed by Tranquillo, use black and white contrasts to render peace and calm mood of traditional Japanese drawing in sumi-ink.