Cannes Lions

ADVERTISING AGENCY

WUNDERMAN BUENOS AIRES, Buenos Aires / WUNDERMAN / 2008

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Overview

Entries

Credits

Overview

Description

How can we describe our agency’s work?

How to show our clients and prospects the interaction between the different areas in our office?

Execution

A video about Elvis finding, the web and a book of an assumed journalist regarding the subject and a blog of a “fan” looking for Elvis.The video was uploaded to YouTube and the book and the blog were promoted through simple guerrilla actions.• Thousands of people in Argentina and around the world watched the video in different media, and entered the web and blog.The news about Elvis living in Bs. As had an impact in diverse media within the country and around the World. Once the case travelled around the world, the clients and prospects selected from our database, received an e-mail with the links to follow the story and know how all of our areas worked to achieve it; the title: “We did it with a myth. We can do it with your brand".

Outcome

• We increased awareness with our clients (positioning ourselves as an Integral Marketing Agency).

• We contacted 7 prospects and nowadays we are working with 3 of them.• Total cost of the action: $137 (paper print and DVD cassette).

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