This is an agency project so there was no client brief.

We designed a set of SHARPER collaterals comprising a T-shirt, folder and graduation certificate for the participants, as well as a trophy for the sharpest performers. From the T-shirt which cleverly incorporated the pencil’s sharp point, to the giant-size trophy sharpener, each item was designed to reflect the concept of sharpening your skills and the Leo Burnett pencil icon.