Cannes Lions
LEO BURNETT/ARC WORLDWIDE MALAYSIA, Kuala Lumpur / ARC WORLDWIDE / 2011
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Due to its popularity, we are expanding this into a series of the other 10 animals in the Chinese zodiac, which will also be sold commercially in gift stores and malls. We coined a name for this series – Harry Meow (as in Harimau – the Malay translation for tiger) & Friends. We received many compliments with requests for additional stickers. Many clients used the orange tigers and rabbits as home decor, and sent them out as e-cards from our mini site. Many even uploaded them onto Facebook and kept them as profile pictures throughout Chinese New Year.
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