Besides being a tribute to Malaysia’s cultural diversity, this highly engaging multi-cultural greeting lamp also demonstrated Leo Burnett Group’s ability to deliver versatile solutions across every marketing discipline.

No formal response was required as this was first and foremost part of a relationship-building exercise. However, we received many compliments and requests for additional USB lamps. As a bonus, the first batch of mailers delivered during the recent Hari Raya Aidilfitri season generated new conversations with clients that may possibly lead to incremental business.