Cannes Lions

ADVERTISING AGENCY

CLEMENGER PROXIMITY, Sydney / BBDO / 2006

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As Australia’s number 1 agency, it goes without saying that you should host the biggest agency party for your clients, suppliers and staff. What’s more, the idea must extend through the whole party experience – from receiving the invite, the lead up correspondence and the actual night itself.Guests were invited to get on-board when they received their passport to Boogie. A website was created to continue the theme, whereby guests could RSVP. A follow-up EDM was then sent to prepare them for the night. Of course the venue was transformed into a luxury airline, complete with Mile High Club.

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