Cannes Lions
CLEMENGER PROXIMITY, Sydney / BBDO / 2006
Overview
Entries
Credits
Description
As Australia’s number 1 agency, it goes without saying that you should host the biggest agency party for your clients, suppliers and staff. What’s more, the idea must extend through the whole party experience – from receiving the invite, the lead up correspondence and the actual night itself.Guests were invited to get on-board when they received their passport to Boogie. A website was created to continue the theme, whereby guests could RSVP. A follow-up EDM was then sent to prepare them for the night. Of course the venue was transformed into a luxury airline, complete with Mile High Club.
Similar Campaigns
12 items