To celebrate another year of fine collaboration and to share our New Year spirit with our clients and our prospects, we developed a unique bottle of Ogilvy True Spirit 2008. After receiving and enjoying this bottle, clients / prospects were invited to create a True Spirit for their own brands. This could easily be done by entering www.truespirit.ogilvy.nl with a personal circulation number. After exploring combinations of different colours, flavours and effects clients / prospects could choose the mixture that reflects the True Spirit for their brand. Last but not least Ogilvy Amsterdam made sure that this imagined spirit came true by having it produced for real.

DM pack: every client and prospect of Ogilvy received a bottle of Ogilvy True Spirit within a box and with a personal card. Each bottle contained an exclusive liqueur, produced in a limited amount by a distinguished Amsterdam distillery.

Website: clients / prospects were challenged to create a True Spirit for their own brand by entering a special website with a personal circulation number.

E-mail: confirmation that Ogilvy is busy producing the imagined True Spirit for real.

Event: tasting event per client / prospect during which Ogilvy presented the customized True Spirit.