In a total of 12 sequences in the waiting loop David Ogilvy talks about good advertising, bad clichés, irrelevant brilliance, clear strategies, and more. The extraordinary and entertaining original recordings are congenially backed with especially composed musical pieces.

With the new waiting loop the agency uses a simple but necessary owned-media channel with a potential for communication of brand attitude that is underrated often enough. Callers Germany-wide now have an immediate experience of the brand Ogilvy while being connected.

The feedback from clients and partners has been positive thoughout. Some would have liked to spend more time in the loop.

And the press has also reported on “Listen to David”. Quote: “… one can only hope that nobody picks up the phone. Because in the waiting loop a very interesting dialogue partner is waiting: David Ogilvy himself.”