Ogilvy and Mather has a new positioning on the Spanish market. Known locally as and old fashioned English agency. Over the last months, the agency has changed a lot, with new direction and teams, and apart the work we are delivering, we needed to change this perception quickly on the local marketing.

Because it was able to make the market realize the changes the agency came through, just by changing the tone of voice, something never done before (the English wanted to kill us).

In just one months we had more than 40.000 vies on the web. Cover on most advertising blogs not only in Spain, but all over the world and were invited for several different pitches. IN JUST ONE MONTH.