We developed a showcase pack that explained the core competency of OgilvyOne, while at the same time showcasing work and demonstrating the power of one-to-one, personalised communication through its very nature.

As a result of sending this pack to Old Mutual, we won the work of the business unit Group Direct Sales, who sell financial products over the phone and by mail. The business generated one million rand in income annually. BP South Africa have also shifted their one-to-one, design and interactive work to OgilvyOne Cape Town and the value of this account is huge. We also won business from Bristol Myers Squbb, which resides with the Johannesburg branch of Ogilvy & Mather, and have been shortlisted on Aztra Zeneca South Africa, potentially 20 million rand in new business.