Hyves.nl is the Dutch version of Facebook and extremely popular, especially with young women – our main target group. We therefore opened up our own account and gathered as many interested connections as possible. We did this by sending out personal invitations, but we also used guerrilla (instore!) tactics and job ads on Hyves. After two weeks, we had 50 enthusiastic applicants and we started the ‘game’. Assignments were given and the participants with the best answers would get through to the next round – until there was just one candidate left. She got the job and received a €500 wardrobe treatment.

We learned a lot about the possibilities of social media. We made our agency stronger. We still use this small campaign as a showcase. We had hilarious and very enthusiastic reactions from the contestants. We’ve got five very useful résumés, we still keep them just in case.In figures: 50 applicants, of whom 47 were a good fit. After the first question 25 contestants were left. 13 after the second assignment. We ended up with 5 very good résumés.But most importantly, we found an Executive Assistant and she still works with us today.