Cannes Lions

ADVERTISING OPPORTUNITIES

UP BRANDBUZZ, Singapore / DISCOVERY CHANNEL / 2005

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

To show a new insight into the affluent Discovery Channel viewer, we didn't just put them under the microscope. We put them under Gamma rays. The result is a revelation of what the affluent viewer truly wants/desires. The attached doctor's note explains the diagnosis.

Outcome

Lexus and Samsung signed on for big master contracts on the tail of this campaign.

Similar Campaigns

12 items

Motor Trend - The First Radio Spot recorded at 250km/h

DISCOVERY ITALIA, Milan

Motor Trend - The First Radio Spot recorded at 250km/h

2018, DISCOVERY CHANNEL

(opens in a new tab)