Cannes Lions
UP BRANDBUZZ, Singapore / DISCOVERY CHANNEL / 2005
Overview
Entries
Credits
Execution
To show a new insight into the affluent Discovery Channel viewer, we didn't just put them under the microscope. We put them under Gamma rays. The result is a revelation of what the affluent viewer truly wants/desires. The attached doctor's note explains the diagnosis.
Outcome
Lexus and Samsung signed on for big master contracts on the tail of this campaign.
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