Cannes Lions

AIDS INFORMATION

OGILVY & MATHER FRANKFURT, Frankfurt / IMPACT ON HEALTH / 2004

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In South Africa, one out of two citizens dies of Aids. The briefing was to create awareness for this terrible situation and to lead Internet surfers to the home page of 'Impact on Health'. To do so we created two identical looking pop ups. They open up simultaneously and we see the real time handwriting of two people describing the same horrible fact at the same time. But only one is able to finish his letter.

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