BBH created an innovative and rewarding communication, demonstrating the impact every donation has on the lives of the children Barnardo’s support.

Approaching the OOH media owner to develop effective technology and methodology, we also worked with the media agency to agree a deal. We liaised with the Charity Commission, Local Council and London Police, while Barnardo's PR team worked to maximise PR.Acclaimed director Frank Budgen captured footage showing a girl rocking back and forth. When a donation is made, consumers watch their support bring a subtle smile to her face and are left with a thank you message.

Through this campaign, spontaneous awareness rose from 14% pre campaign to 20% post; this is the biggest increase Barnardo’s has ever seen in. Advertising awareness rose from 9% to 19% and the amount of consumers who agreed with the statement Barnardo’s “deserves my support" rose from 35% to 40%. However, the true value of the interactive donation poster was in the PR generated and its talkability through word of mouth.