We had a pretty simple daily basis challenge to face.

Just increase the number of fans of Sky Company’s Facebook page,

a parachuting school.

But we’ve gone beyond, creating a whole new product for them.

Something no other school can offer yet.

The thinking behind it was simple: what if people could check-in at their exact height at the sky?

We created an app that allows the students to check-in at the sky during the jump. Using the device’s GPS, the app lets them check-in revealing how high they are. If their connection is bad, there is no need to worry, their height information will still be registered by the iPhone’s GPS.

As soon as the signal comes back, the post will be instantly shared.

The school has gotten a new product to offer, the skydivers have gotten a new story to tell as we invented this new, never seen way to share a story.

As we generated these posts, new stories were spread, friends began to like, comment and share it out.

And it all begins with a creative use of technology making entertainment happens.

From now on whenever you feel like flying you can share your madness and recommend the school in the air. You show your friends how adventurous you are, generating likes, comments, shares and most of all: fans at Sky Company Facebook page.

The Fan Page that had less than one thousand followers before the campaign, got almost 10 thousand fans instantly and is still growing. The number of jumps grew by 26%. And better: even the jumpers from the competition started using the Air Check-In Sky Company App.

It was just an idea to raise the Facebook fans, but it became an unique “must have” product to all skydivers in the world.