Cannes Lions

AIR MAX 360 SHOES

DDB BERLIN, Berlin / NIKE / 2006

Presentation Image
Presentation Image

Overview

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Credits

Overview

Execution

By displaying only one element on one billboard, we were able to quickly get the message across. Moreover, the series of four billboards depicted the idea in an impressive and attention-getting way.

Outcome

The AIR MAX 360 became the talk of the town. Due to the billboard series and the oversized depiction of the shoe, the AIR MAX 360 gained a lot of attention.

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