Cannes Lions

AIR OPTIX NIGHT & DAY AQUA

H4B CHELSEA, New York / ALCON / 2012

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Creating a journal ad execution with accurate supporting data convincing ECP’s that more patients are sleeping in their lenses than their think and that their patients are not telling them the truth when asked. The ad should highlight to the ECPs key approved data that supports that patients are sleeping in their lenses and that Air Optix Night and Day Aqua is the best and healthiest option to provide patients who want to sleep in their lenses compared to other lenses because of the oxygen transmissibility and it’s approved to sleep in up to 30 days.

Outcome

An Advertising Effectiveness report from Contact Lens Spectrum (a trade publication) stated"Sam in Lens" was the Top Rated Ad based on testing compared to other brand competitors in their publication at an ADBRAND score of 94. We can provide the results, if needed

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