Provide ECP’s with a journal ad that tells a simple story emphasising that HEMA lens wearers need to be upgraded to the better, more modern AIR OPTIX AQUA contact lenses. The journal ad should make the ECP want to learn more and go to the Air Optix website or to talk to their Alcon Representative.

The print ad has been in circulation for the past two months though we have received nothing but positive feedback from Alcon’s Sales Reps about the ad’s effectiveness and we are utilising the phone imagery on other Air Optix Aqua pieces.