Cannes Lions

Airbnb Aircover

BUCK DESIGN, New York / AIRBNB / 2023

Film

Overview

Entries

Credits

Overview

Background

The client's objective was to introduce Aircover, which guarantees guests will get what they paid for. They wanted to create a sense of ease and worry-free experience when booking an Airbnb, and the comfort and confidence that every stay is covered. The target audience was Airbnb users/guests, but more broadly we can consider travelers and anyone who would become an Airbnb user.

Initially meant to be a completely computer-generated animated piece, our Aircover spot evolved to become a combination of fully fabricated practical sets with CG character animation.

The idea for the animation was that each letter in the word Aircover was a unique Airbnb. An A-frame in the snow, a farmhouse in the country, a treehouse high in the sky, and so on.

Execution

Aircover is comprehensive protection for Airbnb guests, included for free with every booking. It includes protection from host cancellations, listing inaccuracies, and other issues like trouble checking in, as well as a 24-hour Safety Line.

This short film helps visualize memorable moments of staying in Airbnbs through a miniature, architectural dreamland built entirely by hand while a cast of characters enjoy a stress-free vacation.

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