Cannes Lions
100% DESIGN, Sao Paulo / GOL AIRLINES / 2010
Overview
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Credits
Description
To create a VISUAL IDENTITY for GOL AIRLINES we thought of a young and new approach compared to other airlines.
Execution
In Brazil, a country where the corporate world of airlines gives their visual identity a certain austerity, GOL Airlines communicates a bold and stylish image to tie consumers closer to its brand. GOL’s new visual identity reflects a young and exciting company from overlapping images of cities, people of different styles, ages and races, aviation elements and the virtual world in an engaging and innovative combination.
Outcome
Last year the company has had a significant growth.
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