Cannes Lions

AIRLINE

100% DESIGN, Sao Paulo / GOL AIRLINES / 2010

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Overview

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Credits

OVERVIEW

Description

To create a VISUAL IDENTITY for GOL AIRLINES we thought of a young and new approach compared to other airlines.

Execution

In Brazil, a country where the corporate world of airlines gives their visual identity a certain austerity, GOL Airlines communicates a bold and stylish image to tie consumers closer to its brand. GOL’s new visual identity reflects a young and exciting company from overlapping images of cities, people of different styles, ages and races, aviation elements and the virtual world in an engaging and innovative combination.

Outcome

Last year the company has had a significant growth.

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