Cannes Lions

ANTHEM

BISCUIT FILMWORKS, Los Angeles / SOUTHWEST AIRLINES / 2013

Case Film

Overview

Entries

Credits

Overview

Description

In this spot, a Southwest Airlines’ business traveler competes against a competitor’s passenger in different obstacle courses to overcome various business travel challenges like bag fees, change fees, inability to redeem reward flights, among others. In the end, the Southwest Airlines’ business traveler avoids the obstacles and wins. When you’re tired of playing their game, fly Southwest.

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