Cannes Lions

Winter Is Coming

HYPE, Istanbul / PEGASUS AIRLINES / 2017

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Demo Film
Presentation Image

Overview

Entries

Credits

Overview

Description

As Pegasus, we wanted to put our Winter Season tickets on sale at the end of april. However, it was hard to convince customers to plan their winter trips at spring. The famous series Game of Thrones had it’s new season premiere on the same date with our Winter Season campaign. Before every season, peaking online search about the series, signaled thousands of users who were waiting for winter to come. As we were using the same slogan, we created an ad video which was referring to the famous series. This approach enabled us to benefit online trend.

Execution

As we were saying same slogans with Game of Thrones, we created an advertising video referring the famous tv series. Users who were searching or consuming content about Game of Thrones’ new season on YouTube, came across to our video ad.

Outcome

In only 5 days, we achieved over 250.000 views.

By this video, 1 out of 4 users came to our channel and watched one more video organically, means for free.

In this period, the search volumes of “flypgs” and “pegasus flight ticket” were increased by 9%, “Pegasus Havayollar?” increased by 19% and “Pegasus Airlines” increased by 35%, on Google.

And, even though it wasn’t direct sale aimed, this video campaign alone sold enough tickets to fill 4 planes.

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