Cannes Lions

AIRLINE

STARCOM MEDIAVEST GROUP TURKEY, Istanbul / PEGASUS AIRLINES / 2008

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Overview

Entries

Credits

Overview

Execution

We exploited the news channels our target audience watch to follow the latest stock exchange prices and to be aware of the breaking news. We designed a banner ad which covered the stock exchange banner and said “BREAKING NEWS – Pegasus Airlines is now offering discounts. Offer is valid for 15 days”. The banners were specially designed as a L shape to resemble the format TV stations use when they are announcing a breaking news.

Outcome

Ticket sales have increased by 30% in the promotion period. This is considered as a significant success in the airlines market.

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