Cannes Lions
DDB OSLO, Oslo / NORWEGIAN AIR / 2006
Overview
Entries
Credits
Outcome
5 travel agencies, with a total of 140 offices, took part in the sales competition.
11,821 trips with Norwegian were sold within the 4 weeks the competition lasted. During the same period in 2004, only 6,111 trips were sold by exactly the same agencies. The campaign therefore resulted in an amazing 93.4% increase.
Similar Campaigns
12 items