Cannes Lions

AIRLINE TRAVEL

DDB OSLO, Oslo / NORWEGIAN AIR / 2006

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Overview

Entries

Credits

Overview

Outcome

5 travel agencies, with a total of 140 offices, took part in the sales competition.

11,821 trips with Norwegian were sold within the 4 weeks the competition lasted. During the same period in 2004, only 6,111 trips were sold by exactly the same agencies. The campaign therefore resulted in an amazing 93.4% increase.

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