A birthday cake stands on a table in a field. 10 candles are burning on it. Suddenly the Airport Express train drives by very fast, just behind the cake. The wind gush that the train produces blows out the candles.

Changing the “scrollbar” to be the Airport Express Train and let it travel down the site.We only used one media channel.

The effect was never measured, but the activity gained a lot of attention. It was widely discussed in blogs. We believe that ALL Aftenposten.no readers got the message as they were forced to interact with the banner in order to read articles. Though we don’t have any commercial results, it had a great impact within the Flytoget organization. The banner helped build the brand among Flytoget employees. Our client was particularly pleased about the enthusiasm the innovative banner created.