ObjectivesTo generate bookings for flights and short breaks to the region, during out of season.Establish that buzz Airlines provides the best access to Provence, via its flights to Marseilles.Convey that Provence is a great destination for a short break.StrategyMDLF and buzz have shared a long-standing relationship and have experience in generating online marketing to promote travel to the French region.As a result of this experience, and cost effectiveness measures, it was decided interactive marketing would be the sole medium to generate traffic awareness for the campaign.Leveraging the current buzz creative style, in accordance to the client brief, we centered the campaign on a theme - Get away from it all in Provence, and enjoy the unique culture. Win the competition and buzz will fly you there free!Utilising flash technology in interstitials and pop up's, across the media buy - we drove traffic to a unique microsite designed to provide additional information on the regions, buzz and travel partners.