Cannes Lions
VML, Sydney / COLGATE-PALMOLIVE / 2014
Overview
Entries
Credits
Execution
The Ajax Social Wipes site utilises Facebook connect to display a feed of all your liked pages, then allows you to wipe them away from your newsfeed single-handedly.
You can also sign in with Twitter to scan and remove spam-bots from your account instantly, leaving your virtual life as sparkly clean as your real one, and effectively demonstrating the benefits of the Ajax product.
Outcome
Currently, we’ve wiped away over 500,000 likes, and disinfected over 20,000 spambots.
In a world that has us liking and following everything, a tool that lets you do the exact opposite is kind of refreshing.
Similar Campaigns
12 items